Oh the perks!
We team up with spas for some exclusive deals. Check out a few featured below:
Four Seasons Spa – “Shea” It Up in November
Spa St. James (Montreal) – November: Tone & Lift
Ici Paris – November: Organic Oxygen Facial
We recently sat down with Daryll Naidu, Spa Director at Miraj Hammam Spa by Caudalie Paris. We wanted to know his thoughts on the spa and wellness industry and its direction for 2017.
Daryll draws from over 15 years of international experience in the health & wellness industry with expertise in pre-opening projects of both Health Clubs and Spa’s. Daryll’s success over the years has stemmed from his strength of nurturing and growing his teams to exceed guest expectations.
Daryll what are this years product and ingredient trends?
Daryll Naidu: Anti-aging ingredients such as vitamin C. There is a focus on active 20 to 30 year old women right now, busy working females and they want preventative treatments for anti-aging.
Are there any new treatments at Miraj Hammam?
Daryll Naidu: Caudalie is the primary skincare product that we carry and we offer a wonderful Caudalie Vine Active facial for anti-aging. The facial has stabilized grape-seed polyphenols, spruce extract and vitamins C & E for a powerful antioxidant effect that stimulates cellular defenses. This preserves collagen and natural hyaluronic acid while contributing to a more even complexion and radiance.
What is the Miraj Hammam experience?
Daryll Naidu: Tradition over trends. The Turkish hammam is the oldest surviving bath tradition. The hammam concept was brought to Canada by our owner Surina Bains. Our Hammam and Gommage includes a steam bath and body exfoliation, an authentic experience from the Middle East. The traditional hammam will last the test of time.
What do you see as the main innovations in the spa/wellness industry?
Daryll Naidu: There are innovations in new spa treatments such as hydra facials these machines are very expensive so we are doing our research before purchasing one. There are also microdermabrasion, diamond microdermabrasion, hydra dermabrasion, float spas and salt caves out there.
Innovations in technology in terms of management software making the business more efficient by streamlining guest flow as well as up-selling products and services.
Today’s spa goers are extremely internet savvy! We’re in the #SelfieGeneration and as a result, beauty trends are instantaneously crisscrossing the world. How do you stay on top of it?
Daryll Naidu: Our agency handles our social media but I have done media interviews one-on-one to talk about beauty trends in the spa industry. I attend the ESI conference in Toronto and have given talks there in the past. I like to network at the annual ISPA Spa Conference in Las Vegas.
85% of consumers seek out expert content with third-party websites and reviews when considering a spa purchase. How do you influence the narrative?
Daryll Naidu: Most businesses are afraid of reviews because they started out as negative. We need to take that feedback and make changes, do better.
What’s the biggest challenge faced by spas as we head into 2017?
Daryll Naidu: Staffing is a big challenge we need more qualified professionals in the industry.
Educators are not connecting with spa directors to understand their needs and the needs of the industry. Students are accepted without having a clear understanding of the industry and its realities. It’s not likely a graduate will enter the industry at 60k.
To meet demand of the spa industry the Global Wellness Institute holds an annual Global wellness summit and is focusing on mentorship and internship programs to expand skills.
Building relationship is also an important focus, educating our staff on the importance of establishing relationships with our clients.